The digital landscape can be overwhelming for small business owners, but it's oh-so-important to have a strong online presence in today's world! Here are some steps to help online visibility:
Tip #1 - Build a website
The website of a small business is the cornerstone of its online presence and must be designed with care to be both attractive and user-friendly. It should also offer detailed information about the products or services you offer. If you're up for the challenge, there are several DIY platforms, including WIX, WordPress, SquareSpace, and Shopify, that you can use to build your website. On the other hand, if you'd rather leave it to the experts, you can always opt to hire a web developer (for high end site), or web builder, such as A Little Social, to take care of the job for you.
Tip #2 - Unleash the power of social media
Social media platforms, such as Facebook, Instagram, and LinkedIn, can serve as powerful tools for connecting with your target audience and promoting your business.
The key to effectively utilising these platforms is to determine who your ideal customer is and where they are most active. Once you have that information, it becomes easier to decide which platforms are best suited for your business.
Keep in mind that LinkedIn is often considered a professional networking site, so it may not be the best fit for all types of business.
"When it comes to social media, your vibe attracts your tribe" – Felecia Lin
Tip #3 - Unlock the potential of email marketing
Email marketing is a budget-friendly and efficient method of reaching out to individuals who have already shown interest in your business. Tools such as MailChimp are user-friendly and enable you to create a database of email addresses and use it to send value-packed newsletters and special offers. This can help you stay connected with your audience and maintain their engagement with your business.
Tip #4 - Improve your Googleability with SEO
Boosting your online visibility with SEO (Search Engine Optimisation) is to optimise your website and its content in order to rank higher in Google searches, making it more accessible to potential customers. The goal is to improve your "Googleability" and increase your chances of being discovered by those who are searching for products or services like yours.
A Google My Business listing if free, and an essential too for for improving your SEO.
Tip #5 - Invest in online advertising
Online advertising, through platforms like Google AdWords and Facebook Ads, offers an effective way to reach a massive audience and steer targeted traffic to your website. These advertising options allow you to precisely target your ideal customer by using demographic and geographic data, interests, and behaviors. This helps you reach the right people with the right message at the right time, increasing the chances of converting leads into paying customers.
Tip #6 - Take a deep dive into your numbers
Tools like Google Analytics and Facebook Insights are great to assist in tracking the performance of your website and online marketing efforts, to help you identify what's working and what's not. This way, you can make better decisions on how to improve your online presence through fine-tuning, or doubling down.
All of this will take time, but by following these steps, any small business can establish a strong online presence and succeed in the digital landscape. My goal is to support small business owners from all walks of life in reaching their goals, living their passions, and achieving their own unique version of success through affordable websites and social media management - so if you have any questions or need some help, just give me a shout! I'm always here for you.